Terms of Service

1. Definitions

For purposes of these Terms:

• "Service" means the VXA platform, web applications, APIs, tools, analytics, and associated documentation or content provided by us.
• "User" or "Customer" means any individual or entity that registers for, accesses, or uses the Service.
• "Content" means any data, text, images, video, audio, brand assets, product information, or other material uploaded, submitted, or made available by the User.
• "AI Output" means any ad creatives, copy, or other material generated by VXA's AI systems in response to User input.
• "Subscription Plan" means any paid tier granting access to specific Service features.

2. Acceptance of Terms

By accessing or using the Service, you:

• Agree to be legally bound by these Terms and our Privacy Policy
• Represent and warrant that you are at least 18 years of age
• Represent that you have full legal authority to enter into this agreement on behalf of yourself or your organization

If you do not agree to these Terms, you must not use the Service. Continued use after updates constitutes acceptance of the revised Terms.

3. Account Registration and Security

• You must provide accurate, current, and complete information during registration and keep it updated
• You are solely responsible for maintaining the confidentiality of your login credentials and for all activities occurring under your account
• You must promptly notify VXA of any unauthorized use of your account at support@vxalabs.com
• We may suspend or terminate accounts in case of breach, fraudulent activity, or security compromise

4. Description of Services

VXA provides an AI-powered advertising platform that enables users to:

• Create ad creatives using artificial intelligence
• Connect and manage Meta (Facebook/Instagram) Ad Accounts
• Publish advertisements to Meta platforms
• Analyze ad performance data
• Store brand assets, products, and campaign information

VXA reserves the right to modify, suspend, or discontinue any feature of the Service at its discretion, with reasonable notice where practicable.

5. Subscription, Payment, and Billing

5.1 Plans

We may offer various Subscription Plans including monthly and annual options. Plan details, features, and pricing are available on our website. Payments are processed securely through Stripe.

5.2 Automatic Renewal

Unless cancelled before the renewal date, subscriptions renew automatically. You authorize us to charge your designated payment method for renewal fees.

5.3 Pricing and Taxes

Prices exclude applicable taxes unless otherwise stated. VAT will be applied as required by law. EU customers with valid VAT IDs may be eligible for reverse charge. Charges are in the currency displayed at purchase.

5.4 Refund Policy

New customers may request a refund within 14 days of first purchase. Refunds are not issued for renewals, downgrades, or unused portions of a term. Cancellations take effect at the end of the current billing cycle.

6. License and Permitted Use

We grant you a limited, non-exclusive, non-transferable, revocable license to use the Service solely for lawful business purposes and in accordance with these Terms.

You may not:

• Reverse-engineer, decompile, or attempt to extract source code
• Resell, sublicense, or provide third parties with unauthorized access to the Service
• Use the Service to create unlawful, discriminatory, defamatory, or infringing content
• Circumvent technical limits or integrate with unapproved systems

7. Content and AI Output

7.1 User Content

You retain ownership of all Content you upload. By using the Service, you grant VXA a worldwide, non-exclusive, royalty-free license to use, process, and store such Content solely to operate, maintain, and improve the Service.

7.2 AI Output

Unless otherwise agreed in writing:

• You own the commercial rights to AI Output generated from your inputs
• AI Output is not guaranteed to be unique
• We may use anonymized and aggregated data to improve our AI models
• You are solely responsible for ensuring your use of AI Output complies with applicable laws and third-party rights

8. Data Protection and Privacy

• We process personal data in accordance with our Privacy Policy and applicable laws, including the GDPR
• Data is stored using GDPR-compliant infrastructure
• We do not knowingly collect personal data from individuals under the age of 16

9. Prohibited Conduct

You may not use the Service to create or disseminate:

• Deepfakes or deceptive impersonations
• Hate speech, unlawful propaganda, or disinformation
• Content infringing copyright, trademark, or other intellectual property rights
• Misleading or fraudulent advertisements
• Any content that violates Meta's Advertising Policies

We reserve the right to suspend or terminate accounts for abusive or unethical use of the Service.

10. Intellectual Property

All intellectual property in the Service, including source code, algorithms, designs, databases, trade names, trademarks, and AI models, is owned by VXA AB or its licensors. No rights are granted other than those expressly stated in these Terms.

11. Service Availability

We aim to provide reliable service but do not guarantee uninterrupted availability. Downtime may occur due to maintenance, upgrades, or third-party outages. We will endeavor to provide advance notice of scheduled maintenance where practicable.

12. Third-Party Services

Certain features depend on third-party integrations, including Meta's Marketing APIs and Stripe for payment processing. We are not responsible for failures or data loss resulting from such third-party services. Your use of Meta's platforms is subject to Meta's own terms and policies, which you must comply with.

13. Termination

We may terminate or suspend your account immediately, with or without notice, if you:

• Breach these Terms
• Engage in fraud, abuse, or unlawful activity
• Violate Meta's terms or policies

Upon termination, your license to use the Service ends immediately. You may request deletion of your data in accordance with our Privacy Policy.

14. Indemnification

You agree to indemnify and hold harmless VXA AB, its officers, directors, employees, and affiliates against any claims, damages, or costs arising from:

• Your use of the Service
• Your Content or AI Output
• Advertisements you publish through the Service
• Your violation of any law or third-party rights

15. Disclaimers

The Service is provided "as is" without any warranties, express or implied. We do not warrant that:

• The Service will be error-free or uninterrupted
• AI Output will be accurate, unique, or fit for a specific purpose
• Third-party integrations will be reliable or available
• Your advertisements will achieve any particular results

16. Limitation of Liability

To the maximum extent permitted by law, our total liability for all claims arising under these Terms is limited to the greater of:

• Amounts you paid to VXA in the 12 months preceding the claim, or
• €500

We are not liable for any indirect, incidental, punitive, or consequential damages, including lost profits, lost data, or business interruption.

17. Force Majeure

We are not liable for failure or delay caused by events beyond our reasonable control, including natural disasters, cyberattacks, pandemics, utility outages, third-party service failures, or regulatory actions.

18. Governing Law and Jurisdiction

These Terms are governed by the laws of Sweden. Any disputes arising out of or in connection with the Service shall be subject to the exclusive jurisdiction of the courts of Stockholm, Sweden.

19. GDPR Compliance

If you are a resident of the European Union, you are entitled to certain rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, or erase your personal data. Further details are provided in our Privacy Policy.

20. Changes to Terms

We may revise these Terms from time to time. Updated versions will be posted on our website, and material changes will be notified via email or in-Service notice. Continued use of the Service following such amendments constitutes your acceptance of the updated Terms.

21. Contact

For questions regarding these Terms, please contact:

VXA AB
Org.nr: 559454-1855
Box 5290
102 46 Stockholm, Sweden

Email: support@vxalabs.com
Website: https://vxalabs.com